Law Firm SEO


We are firmly entrenched in the digital age and after years of depending on traditional offline marketing like phone books and and word of mouth to land new clients for your law firm, you’ve no doubt realized the same approach simply does not work as well today. While you’ve certainly started a website, how do you know you’re really being found through the right Google search?

If you are ready to begin law firm SEO for your practice, these four steps help lawyers become more discoverable online.

1. Write Engaging Content

SEO and compelling content go hand in hand. They likely always will, though creating content your audience can engage with isn’t always easy. To create powerful SEO here, you have to think about keywords, especially longtail keywords.

Short-tail keywords are usually too generic. For example, using “personal injury attorney” is only going to place you on a long list of law firms that number in the thousands on Google.

Longtail keywords expand into a phrase, much like how voice search works. In fact, it’s a good idea to optimize your SEO toward voice searches since this is slowly becoming the norm.

Potential clients are going to try to find you on a mobile search. Think of unique phrases suitable for your legal firm. Place these into your content without keyword stuffing.

2. Legal Directories

Don’t overlook the power of legal directories to help your SEO. Many potential clients search these directories when researching law firms.

You’re more apt to get qualified leads from those who search through these. How do you find the best ones, though?

The best way to approach this is to search out legal directories that conform to your legal niche. Also look at how they categorize listings and how many categories they have. More specifics will help people be able to find you all the faster.

3. Acquire High Value Backlinks

Using backlinks complex, time consuming, and intimidating – make no mistake though, it is one of the most heavily weighted factors in any SEO campaign. When talking about backlinks for law firms, its the same for all businesses, it is important to think quality over quantity.

Page authority is important.  Pay attention to the link’s position, site relevance, whether the links are “Do Follow”, and anchor text as they are all very important factors to Google.

4. Optimize for Local Search

Local SEO has become a new focus for all companies. Being able to optimize your law firm to your local area will help people find you faster on a mobile search.

You do this by using proper localized keywords in your web content. Remember to include these words in titles, subtitles, and meta tags. This includes any imagery you use.

Signing up for Google My Business plays a big factor in helping your local SEO presence.

Visit us at Foxhound Digital for a free consultation. We’ll further help your law firm’s SEO to prepare for the demands of the coming decade.